BERLIN HEALTH EXCELLENCE

visitBerlin has been actively engaged in promoting health tourism since 2010. Working together with Berlin Partner for Business and Technology, visitBerlin wishes to further strengthen Berlin’s profile as “Europe’s Health Capital” through its “Health Excellence – Health Capital Berlin” initiative. In this context, visitBerlin‘s role is to communicate and advertise health tourism products and services in selected target markets. visitBerlin cooperates with a network of partners that include representatives of Berlin’s medical services, accommodation, trade and tourism sectors. The objective is to expand the existing healthcare tourism infrastructure with its wide-ranging competencies and broad spectrum of services and increase its external visibility and profile.

Berlin Partner (the Berlin-Brandenburg HealthCapital cluster) supports and interlinks actors from the areas of business, healthcare and politics with a view to continuously expanding top-class services for the region and global healthcare market. The Health Excellence Initiative is funded by the Berlin Senate Department for Economics, Energy and Public Enterprises.

In January 2020, the medical tourism commitment with partners from the medical care sector (clinics and doctors' practices) and the hotel industry was put on a new footing and the marketing initiative Berlin Health Excellence was founded. Since then, the partners have been actively involved in the planning of marketing measures or are prominently featured in the measures carried out by visitBerlin.